A transmission apparatus that includes circuitry configured to generate transport protocol selection information used for selecting a transport protocol to be used in a specific service from a plurality of transport protocols conforming to a predetermined standard; and transmit, together with the transport protocol selection information, a content provided by the specific service according to the transport protocol set in the transport protocol selection information, and the plurality of transport protocols include at least ROUTE (Real-Time Object Delivery over Unidirectional Transport) and MMT (MPEG Media Transport).