Disclosed by the present invention is a device for embedding electronic tag, which comprises: a tag separating unit configured to separate an electronic tag from a base film; a tag conveying unit configured to transmit the electronic tag to a setting position; and a tag grasping placing unit configured to grasp and attach an electronic tag. As an electronic tag being implanted on a product, firstly separating the electronic tag to be placed from the base film thereon by the tag separating unit, then grasping the separated electronic tag by the tag grasping placing unit, then transmitting the tag grasping placing unit to a setting position by the conveying unit, then attaching the electronic tag on the device by the tag grasping placing unit, that means the completion of the entire process of placement. During which, the actions of separating, grabbing, transmitting and placing are all realized automatically. In comparison with manual work, the present invention could not only improve production efficiency, but also reduce the risks of omission and misplacement, thereby improving the product quality.