Invention Grant
- Patent Title: Determining variations of content to provide to users in variation testing of content
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Application No.: US14823643Application Date: 2015-08-11
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Publication No.: US11269576B2Publication Date: 2022-03-08
- Inventor: Meng Xiao He , Tyler Brandt , Richard Klafter , Jonathan Dobbie , Ajith Arthur Mascarenhas , Chrix Erik Finne
- Applicant: Optimizely, Inc.
- Applicant Address: US CA San Francisco
- Assignee: Optimizely, Inc.
- Current Assignee: Optimizely, Inc.
- Current Assignee Address: US CA San Francisco
- Agency: Womble Bond Dickinson (US) LLP
- Main IPC: G06F3/14
- IPC: G06F3/14 ; H04L67/02 ; G06F8/38 ; G06F40/197 ; G06F9/451
Abstract:
A variation testing system environment for performing variation testing of web pages and applications is disclosed. Users requesting a view from a content provider are not randomly assigned to one of a plurality of variations of the view. Rather, a function is applied to each user's identifier in order to determine which variation of the view is provided to a client device of the user.
Public/Granted literature
- US20170046110A1 DETERMINING VARIATIONS OF CONTENT TO PROVIDE TO USERS IN VARIATION TESTING OF CONTENT Public/Granted day:2017-02-16
Information query
