A display system for improving delivery power of content by outputting content considering a user's moving path, a control method of the display system, and a display apparatus. The control method of the display system, according to an embodiment of the disclosure, includes generating path information to be used to output contents to at least two display apparatuses of a plurality of display apparatuses based on user information; determining content-of-interest based on the user information; and outputting the determined content-of-interest to at least one display apparatus of the plurality of display apparatuses based on the generated path information.