Disclosed herein is a field-of-interest based preference search guidance system. The field-of-interest based preference search guidance system includes: a search requester terminal configured to select a desired search field of interest from among provided fields of interest, and to transmit designated attribute information; and a search service provision server configured to provide the fields of interest to the search requester terminal, to provide a fixed attribute list part and a variable attribute list part descriptive of field-of-interest based keywords belonging to a selected search field of interest to the search requester terminal, to select field-of-interest based keywords belonging to a fixed attribute designated value from information included in transmitted designated attribute information when the designated attribute information is transmitted from the search requester terminal, and to transmit the selected field-based search requester preference incorporating search keywords to the search requester terminal.