The present invention is directed to a method and computer readable medium for automatically generating a Uniform Resource Locator (URL) from schema and semantics of an organizational structure. The semantically intelligent URL conveys knowledge about content it accompanies by defining patterns of possible URL parameters within an organizational structure of related content stored in a database, each pattern being represented by entities and semantic information formed of attributes and relationships. The patterns of the URL organize categories of information and form relationships among the entities. The patterns are used for automatically generating a URL along with semantic information about the content in a resource or web page, wherein said semantic information explains the content, such as with attributes of entities, such as in a name value pair that correlates to the content of a page.