Disclosed is an improved method, system, and computer program product for implementing an author profiling tool for receiving data created by a plurality of authors, profiling the plurality of authors by performing semantic analysis upon the data, generating a plurality of author profiles for identifying topics of interest to the author based upon results from the semantic analysis and correlating topics of interest by analyzing the plurality of author profiles to identify common topics between the plurality of authors. These author profiles can be used to identify and correlate topical interests by consumers. An enterprise or business can more effectively market to the consumers based upon this knowledge of the consumers' interests.