A social insight is provided in an email. A communication application initiates operations to provide the social insight by receiving action(s) performed on the email by a recipient from a tracking service. The tracking service is authorized to track the action(s) and provide the action(s) for analysis. The action(s) are also tracked in real time. A feedback is generated based on the action(s). The feedback is presented to a participant within the email or a conversation associated with the email.