A communication server facilitates a video call between client devices of a plurality of participants. During the video call, the communication server identifies an in-call activity to recommend to the plurality of participants in the video call based on user information. The in-call activity is selected to be relevant to each of the plurality of participants and jointly recommended to the plurality of participants of the video call. To identify the recommended in-call activity, the communication server may determine common interests among the plurality of participants and select an in-call activity that is associated with the common interests. After the recommended in-call activity is selected, an indication of the recommended in-call activity is provided to the client devices to enable the client devices to display a user interface including the in-call activity to the participants during the video call.