Provided is an electronic device comprising a wireless communication module, a memory for storing attribute information on a first cluster including the electronic device, and a processor electrically connected to the wireless communication module and the memory, wherein the processor is configured so as to perform synchronization with the first cluster in relation to the performance of neighbor awareness networking (NAN)-based communication, receive a first signal including attribute information on a second cluster from an external electronic device included in the second cluster through the wireless communication module, compare attribute information on the first cluster, which is stored in the memory, with attribute information on the second information, maintain the synchronization with the first cluster and perform synchronization with the second cluster when a condition designated between the attribute information on the first cluster and the attribute information on the second cluster is satisfied, and transmit, on the basis of at least part of the synchronization with the second cluster, a second signal including information on the first cluster to the external electronic device through the wireless communication module.