The present disclosure concerns embodiments of a badge and golf club head having a badge therein that can dampen the impact sound made when a hitting surface (a.k.a., face) of the golf club head impacts a golf ball. In one embodiment, a golf club head includes: a face portion surrounded by a topline portion, a toe portion, a sole portion and a heel portion, the face portion having a front striking surface and a back surface; and a badge coupled to the back surface of the face portion, the badge including a planar main body portion and at least one structural member extending outwardly from the main body portion, wherein the at least one structural member includes a lower portion and an upper portion disposed between the topline portion and lower portion, and wherein the at least one structural member has a maximum height, above the main body portion, at the lower portion and a minimum height at the upper portion.