A vehicle control system including: a driving operator on which an operation used for manual driving is performed by a vehicle occupant; an output device that outputs information; an automated driving controller that executes automated driving automatically controlling at least one of acceleration/deceleration and steering of a vehicle; and a switching controller that causes the output device to output request information for requesting an operation on the driving operator when automated driving using the automated driving controller ends and is switched to manual driving and sets a control gain for the operation performed on the driving operator to be lower in at least a predetermined period after causing the output device to output the request information to than in a period other than the predetermined period.