The present invention provides a glitter pigment capable of simultaneously achieving electromagnetic wave transmission properties, a high reflectance in appearance, and a neutral color in appearance. The glitter pigment according to the present invention includes: a glass flake 1; and a titanium oxide layer 2 and a silver layer 3 formed in this order on the glass flake 1, wherein a product of the optical thickness of the glass flake 1 and the optical thickness of the titanium oxide layer 2 is 61000 or more and 66000 or less when the optical thickness is expressed in nm, and the silver layer 3 has a physical thickness of 35 nm or more and 55 nm or less.