Embodiments of this application disclose a hyperlink processing method and apparatus. The method includes: converting first context information of a first hyperlink in a first object into a first context vector; obtaining a first input vector of the first object, the first object including information on the first hyperlink pointing to a second object; obtaining a first average vector according to the first context vector and the first input vector; adjusting at least one of the first input vector, the first context vector, or a first output vector corresponding to the second object; and calculating a similarity between the first output vector and the first average vector according to an adjustment result, and outputting the first output vector as an output vector of the second object in response to the similarity being greater than or equal to a first target threshold.