An object item distribution method is performed at a computer server that hosts a social networking application with which an enterprise user has an official account and an enterprise account, the method including: receiving a distribution request sent by a requesting user to the official account, the distribution request being generated after the requesting user purchases an item by using the requesting user's account; determining, according to the distribution request, the item purchased by the requesting user and a location of the requesting user; determining, according to the location of the requesting user, a distribution user that meets a preset condition from distribution users of the enterprise account; and sending a distribution instruction to the distribution user that meets the preset condition, the distribution instruction being used for instructing a courier of the distribution user that meets the preset condition to distribute the item to the requesting user.