A method of routing a packet in a network is described. The network includes a plurality of nodes implementing Information Centric Networking (ICN) routing or content centric networking and routing. The method includes receiving the packet at a node implementing ICN routing, the packet comprising an Internet Protocol (IP) header and a packet payload, wherein the packet comprises a request packet for requesting content from the network. The method further includes extracting from the packet payload a content identifier for the requested content and forwarding the packet to a next hop node in the network based on the content identifier extracted from the packet payload.