Provided is an image predicting method including: obtaining a plurality of adjacent samples located adjacent to a current block; determining an adjacent sample as a reference sample to be referred to by a current sample, the adjacent sample being from among the plurality of adjacent samples and being indicated by a direction of an intra mode of the current block; and adjusting a sample value of the reference sample according to a reference distance indicating a distance between the reference sample and the current sample, and determining a prediction value of the current sample based on the adjusted sample value of the reference sample.