A method of selectively providing different types of search engine results to different searchers is provided. A browsing history for each of a plurality of unique identities is logged. A unique identity is associated with a rich segment experience responsive to the browsing history for the unique identity satisfying correlation criteria of the rich segment experience. The rich segment experience is configured to present curated segment-specific information with other search results on a search result web page. Responsive to receiving a search query from the unique identity previously associated with the rich segment experience, the rich segment experience is presented with other search results on the search result web page. Responsive to receiving the search query from a different unique identity not previously associated with the rich segment experience, other search results are presented without the rich segment experience on the search result web page.