A computer-implemented method enables a user to use a plurality of instant messaging accounts in an instant messaging application, by: in response to a successful authentication, accessing a master account for an instant messaging application; in response to performing a given interaction, generating at least one additional instant messaging account, the generating comprising providing corresponding credentials for each given instant messaging account; in use, accessing the master account for the instant messaging application upon successful authentication and providing an access to any of the plurality of instant messaging accounts.