The present teaching relates to method, system, medium, and implementations for managing a virtual studio. A plurality of single data streams from a plurality content contributors are received. When a request is received, via public network connections, for creating a composite data stream associated with a virtual room in the virtual studio, signaling information is generated for constructing the composite data stream by stitching together some of the plurality of single data streams selected to be incorporated in the composite data stream in accordance with a layout. When an access request is received from an end user to access the composite data stream, the composite data stream is delivered to the end user in response to the access request.