In an imaging apparatus as an embodiment, a drive unit drives pixels so that a photoelectric conversion unit alternately performs accumulation of charges in a first exposure period and accumulation of charges in a second exposure period having different length from the first exposure period. A control unit performs a first exposure in a first cycle and performs a second exposure in second cycle when a result of detection indicates that a subject is not blinking. Further, the control unit performs a first exposure in a cycle different from the first cycle when the result of detection indicates that the subject is blinking.