A method and an apparatus for pushing information in a live broadcast room is provided. After a first client sends a keyword to a server, the server returns a name of a target object obtained based on the keyword and a live broadcast room access path to the first client, and in response to an access request of the first client, accesses the first client to a corresponding live broadcast room, and pushes access description information of the first client and the name of the target object to other clients that have accessed the live broadcast room. After other clients have accessed the live broadcast room, whenever a new client accesses the live broadcast room, the name of the target object associated when the new client accesses the live broadcast room is displayed.