Techniques for providing third-party analytics via a virtual assistant interface are disclosed. A third-party analytics service trains a machine learning model, based at least on interaction histories of users of a consumer-facing application. The interaction histories include sales data associated with the users. The third-party analytics service receives, via a virtual assistant interface, a request for a recommended marketing strategy to be targeted at one or more users of the consumer-facing application. The third-party analytics service applies the request to the machine learning model, to obtain the recommended marketing strategy responsive to the request. The recommended marketing strategy is based at least on a predicted effectiveness of the recommended marketing strategy targeted at the one or more users of the consumer-facing application. The third-party analytics service presents, via the virtual assistant interface, the recommended marketing strategy responsive to the request.