A display data providing apparatus includes an application server configured to generate display data, and a two-way communication WEB server which is configured to provide the display data generated by the application server to a display device, in response to a request from the display device, and which is configured to perform two-way communication with the display device. The application server includes a data update management unit configured to determine whether to update the display data, and a data generation unit configured to generate the display data if the data update management unit determines that the display data is to be updated. If the data update management unit determines that the display data is to be updated, the two-way communication WEB server provides the display data generated by the data generation unit to the display device, regardless of the request from the display device.