In one example, a method performed by a processing system in a telecommunications network includes acquiring live footage of an event, acquiring sensor data related to the event, wherein the sensor data is collected by a sensor positioned in a location at which the event occurs, extracting an analytical statistic related to a target participating in the event, wherein the extracting is based on content analysis of the live footage and the sensor data, filtering data relating to the target based on the analytical statistic to identify content of interest in the data, wherein the data comprises the live footage, the sensor data, and data relating to historical events that are similar to the event, and generating computer-generated content to present the content of interest, wherein when the computer-generated content is synchronized with the live footage on an immersive display, an augmented reality media is produced.