Systems, methods, devices and non-transitory, computer-readable storage mediums are disclosed for automated mobile app integration. In an embodiment, a method comprises: receiving, by a server computer from a development system, a first application binary executable for an application; receiving, by the server computer, a dataset specifying mobile services to be added to the application, the dataset selected by a user of the development system; dynamically and automatically generating a software adapter for adapting one or more plugin software components to the first app binary executable according to the dataset; generating, by the server computer and without access to source code for the first application binary executable, a second application binary executable for the application, the generating including merging the first application binary executable with binary code for the adaptor and the plugin software components; and transmitting, by the server computer to the development system, the second application binary executable.