A content generation computing system includes content generating application logic. The content generating application logic runs a content generation application to generate content. Content ingestion and transformation logic allows a user to identify spreadsheet content from a source spreadsheet document for ingestion into a different document that is being generated. The system automatically restructures the ingested spreadsheet content based upon the content generation application into which it is being ingested, and maintains a link from the ingested content to the source spreadsheet document and automatically refreshes the ingested content when the content in the source document, that is ingested, changes.