Invention Grant
- Patent Title: Systems and methods for forecasting campaign parameters using machine learning architectures and techniques
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Application No.: US17163392Application Date: 2021-01-30
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Publication No.: US11295347B1Publication Date: 2022-04-05
- Inventor: Yang Peng , Qing Zou , Sai Sri Ram Haridass
- Applicant: Walmart Apollo, LLC
- Applicant Address: US AR Bentonville
- Assignee: Walmart Apollo, LLC
- Current Assignee: Walmart Apollo, LLC
- Current Assignee Address: US AR Bentonville
- Agency: Bryan Cave Leighton Paisner LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06N20/00 ; G06N7/00 ; G06Q10/04

Abstract:
Systems and methods including one or more processors and one or more non-transitory storage devices storing computing instructions configured to run on the one or more processors and perform acts of: providing access to a forecasting system that includes a machine learning model configured to forecast one or more campaign predictions associated with an electronic advertising campaign; extracting historical campaign data from one or more databases using a distributed processing system; generating training features for training the machine learning model; executing a training procedure that is configured to train the machine learning model, at least in part, using the training features; and executing, after completion of the training procedure, the machine learning model to forecast a predicted ROAS value or a predicted budget value. Other embodiments are disclosed herein.
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