Techniques are disclosed for conducting poll-based reviews of various businesses and service providers and searching for the businesses and service providers having at least one review. A search module receives a search inquiry related to one or more reviewees having at least one review from one or more user devices. A filter module determines whether the one or more reviewees is associated with at least one search criteria in the search inquiry in order to identify reviewees that are associated with the received search criteria. Thereafter, the search module populates reviewees meeting the search criteria and displays the reviewees meeting the search criteria in a user interface. A trend analysis module performs a trend analysis for the reviewees meeting the search criteria.