Embodiments comprise a greeting card with a self-retracting, pullout banner comprising banner content that may supplement a message or artwork included on panels of the greeting card. The self-retracting banner can be attached to different portions of the greeting card. The self-retracting banner may be affixed to an edge of the greeting card. A user may extend the banner by pulling a handle away from the greeting card. As such, the self-retracting banner is movable to and between a fully retracted and closed first position and a fully extended and open second position. The self-retracting banner can be at least partially concealed within a compartment attached to a portion of the greeting card, for example, the front panel.