Methods and systems relating incentivizing a data provider to participate in a match making protocol between a business (second entity) to a user (first entity) are shown. Encryption techniques maintain the secrecy of the data providers data such as proprietary analytics of user information such that the data is need not be shared with users or businesses. Businesses can verify that the user has desired properties without learning the actual raw data owned by the data provider. Users initiate data sharing by explicit request but do not learn the actual raw data known to the data provider, only whether or not they satisfy the properties of interest. The data provider is incentivized because the business compensates the data provider for access to proofs of properties about user data.