An example embodiment may include a computational instance and a computing device within a remote network management platform. The computing device may be configured to: receive, from a client device of the managed network, a request to redirect, to a second URL, future requests addressed to a first URL; provide, to the client device, instructions to generate a certificate that binds an identity of the entity that operates the managed network to the first URL; receive, from the client device, the certificate; store the certificate and a corresponding cryptographic key; and generate a mapping between the first URL and the second URL. The computational instance may be configured to, in response to receiving a content request referencing the destination, generate a content response containing content from the destination, where any hyperlinks to the second URL in the content are replaced with hyperlinks to the first URL.