A heating mechanism of an electronic cigarette includes a heating member defining an airflow passage for airflow passing through; a liquid guiding member for absorbing and/or storing tobacco liquid for the heating member to perform an atomizing action; and a base seat, wherein both the heating member and liquid guiding member are assembled to the base seat. The base seat made of ceramic material can retain an atomizing temperature, causing the flavor of the next smoke to be same as the previous one smoke. Because the base seat made of ceramic material has a high temperate resistance, a flavor cannot be influenced by avoiding a dry-fried due to an appropriate assembly. Further, the base seat made of ceramic material can absorb a part or all the tobacco liquid condensed and received in the atomizing chamber, when the atomizer is used again, the fried oil can be avoided.