An object of the present disclosure is to provide an NOx storage material having sufficient NOx storage capacity even in a low temperature region and a production method thereof.
An NOx storage material including a composite oxide of silver and gallium. The composite oxide of silver and gallium is preferably a delafossite-type composite oxide. The composite oxide is produced by dissolving a silver salt and a gallium salt in a solvent and baking the solution, wherein the molar ratio of silver:gallium is preferably from 2:8 to 7:3.