A robotic wheel gripper unit that is configured for gripping and transporting a wheel to a predetermined position during an assembly operation with a tire is disclosed. The robotic wheel gripper unit comprises a selectively moveable arm that includes a gripper tool connected thereto. The gripper tool further includes a plurality of gripper fingers and at least one sensor. The gripper fingers are configured for selectively engaging a portion of a wheel. The sensor is configured to detect a predetermined element on the wheel, such as a TPMS valve stem, to assist in placement of the wheel during an assembly operation.