A battery value setting apparatus including an electronic control unit including a microprocessor and a memory connected to the microprocessor. The microprocessor is configured to perform, acquiring a battery information including an information on a usage record of a battery mounted on a predetermined object, determining whether there is an abnormal usage record of the battery based on the battery information, and setting a trade-in value of the battery when it is determined that there is the abnormal usage record lower than the trade-in value when it is determined that there is not the abnormal usage record.