The present disclosure proposes a method and an apparatus for generating data based on query content, wherein the method comprises: establishing a first corresponding relationship between the query content and basic information of predetermined data in a database; establishing a second corresponding relationship between a functional attribute of the predetermined data and a destination attribute of the query content; and generating target data according to the first corresponding relationship and the second corresponding relationship. In the present disclosure, corresponding relationships are respectively established according to the query content and the basic information and functional attribute of the predetermined data, and target data are generated according to the corresponding relationships. In this way, data are provided for a user according to the user's requirements at higher accuracy, which not only can enhance efficiency of providing data, but also can increase use experience for the user.