The example systems and methods provide ways for websites to monitor, store, retrieve, and display navigation tendencies of users of websites. More particularly, the systems and methods involve websites displaying measures of user traffic associated with various categories of web content. The measures of user traffic may inform a user of how the user previously navigated the various hierarchical categories of web content, or the measures of user traffic may inform a user of how others navigate the various hierarchical categories of web content. Moreover, the user may select an identifiable group of users for which the website will display navigation tendencies. In the alternative, the website may display navigation tendencies of an identifiable group of users based on an identity of the user viewing the website.