Peer-group based business information can include: generating a set of curated market information for each of a set of business entities such that each set of curated market information enables a determination of one or more markets in which the corresponding business entity currently operates; selecting a subset of the business entities for inclusion in a peer-group cluster in response to the curated market information such that the business entities specified in the peer-group cluster share at least one competitive overlap in one or more of the markets; and providing a user with a relative comparison of the business entities specified in the peer-group cluster.