A method, apparatus, device, and storage medium for predicting the number of people of a dense crowd, including: converting a first image, in which the number of people is to be determined, into a corresponding first thermodynamic chart according to a thermodynamic chart conversion model; and determining the number of people in the first image according to the first thermodynamic chart, wherein the thermodynamic chart conversion model is obtained by training according to a pre-marked second image and a thermodynamic chart corresponding to each second image, thereby achieving prediction of the number of people of a dense crowd, improving the accuracy in predicting the number of people of the dense crowd while improving management efficiency.