A structure of a sign pole is provided. The sign pole includes a tubular member that has a predetermined outer diameter, a predetermined inner diameter, and a predetermined thickness. In a state in which the sign pole is embedded in a ground, the sign pole includes a reinforcement portion having a thickness different from the predetermined thickness while maintaining the predetermined outer diameter in a first range from a first position equal to or lower than a level of a ground surface to a second position located a predetermined distance above the level of the ground surface. The reinforcement portion has a thickness larger than the predetermined thickness.