A virtual image display apparatus includes a display device (image forming unit), a first mirror member configured to reflect imaging light from the display device, a second mirror member configured to reflect imaging light reflected by the first mirror member, and a third mirror member of a transmissive type configured to reflect imaging light reflected by the second mirror member toward a position of an exit pupil. One of the first mirror member and the second mirror member is a refractive reflective optical member that includes a refractive member including a refractive surface, and a mirror surface formed at a non-refractive surface of the refractive member.