A computer implemented method of adapting an application according to user interaction comprising using one or more processors for executing a code for collecting autonomously a plurality of action events describing a plurality of actions taken by a plurality of users to navigate through a plurality of pages presented by an application to accomplish one or more goals of the application, the plurality of pages are presented on a GUI at a plurality of user devices used by the plurality of users, analyzing the action events to identify one or more behavioral patterns of at least some of the users for accomplishing the goal(s) and generating automatically one or more recommended adaptations for the application according to the behavioral pattern(s) to adapt a layout of the application in order to increase a probability for one or more users to successfully accomplish the goal(s).