A method and system for ranking digital object based on an objective characteristic associated therewith are provided. The method comprising: generating a set of digital objects based on a user request, the set of digital objects being rankable according to an objective characteristic thereof; receiving a filter request from the user, the filter request being based on a secondary characteristic of digital objects in the set of digital objects; determining object parameters for the digital objects in the set of digital objects, a given object parameter being indicative of a likelihood that an inclusion of a respective digital object in a re-ranked set of digital objects will increase a quality metric of the re-ranked set of digital objects; selecting digital objects based on object parameters; ranking digital objects based on respective values of the secondary characteristic, thereby generating the re-ranked set of digital objects.