A technology is disclosed that makes it possible even for an analyst, who has poor knowledge relating to field data, to select and use analysis data in analysis. A data catalog automatic generation system that generates a catalog tag to be used to select analysis data from collected field data is configured such that, based on a set classification rule input, a relationship between an objective variable as an analysis perspective relating to field data and an explanatory variable or a causal relationship between a plurality of the explanatory variables is extracted, and based on a result of the extraction, a catalog tag of the objective variable and a catalog tag of the explanatory function are specified and attached.