To make it possible to automatically generate an objective variable so that even those who are unskilled in data processing can freely conduct an analysis. It is recognized whether a type of an attribute value of each attribute of analysis target data is a numeric type indicating that it is a numeric value or a category type indicating that it is a category. At least one attribute that is a numeric type is set as an attribute of an aggregation target, at least one attribute that is a category type is set as an attribute of an aggregation unit, and for each category value of the attribute of the aggregation unit, a numeric value of the attribute of the aggregation target is aggregated based on a previously prepared aggregation function to generate a new objective variable candidate.