Content fragments aligned to content criteria enable rich sets of multimodal content to be generated based on specified content criteria, such as content needs pertaining to various content delivery platforms and scenarios. For instance, the described techniques take a set of content (e.g., text, images, etc.) along with a specified content criteria (e.g., business/user need) and creates content fragment variants that are tailored to the content criteria with respect to both the information presented as well as the style of the content presented.