In response to a search query received from a client, a content item is identified from a content database based on one or more keywords associated with the search query. In addition, a search is performed in an image store to identify a list of image candidates based on one or more keywords associated with the search query. An image is selected from the list of image candidates using an image selection algorithm. Metadata associated with the content provider is inscribed onto the selected image to generate a customized image. The customized image is integrated with the content item to generate a composite content item such as a poster. As a result, the content represented by the composite content item is closely tied to the content provider. The composite content item is then transmitted to the client.