To provide an information processing apparatus capable of notifying a user of a message at an appropriate timing.
An information processing apparatus includes: a first acquiring unit that acquires first messages transmitted from other users to a user in a service configured to transmit and receive messages between the user and the other users; a second acquiring unit that acquires user information regarding the user; a determining unit that determines whether or not to notify the user of the first messages on the basis of the first messages and the user information; and a notification control unit that controls notification processing of notifying the user of the first messages determined to be notified to the user by the determining unit.