There is provided a method in a network element of a wireless communication network, the method comprising: receiving a service request from a service provider; initiating determination of a transmission scheme for the service request; obtaining multicast capability information on a plurality of terminal devices and network nodes; obtaining distribution information on the plurality of terminal devices; obtaining traffic load information on the network nodes; based on the multicast capability information, the distribution information, and the traffic load information, determining the transmission scheme for the service request, the transmission scheme including at least one unicast transmission and at least one multicast transmission; and indicating one or more unicast transmitting entities about the at least one unicast transmissions and indicating one or more multicast transmitting entities about the at least one multicast transmissions.